About MORE THAN MY TITLE

Sarabeth Berk with book.jpeg

Mission

More Than My Title is fundamentally reshaping how we think about and see the workforce by shifting and expanding our definition of professional identity from “either/or” (experts and generalists) to include “both/and” (hybrids). 


MTMT accomplishes this by empowering hybrid professionals on how to define and effectively communicate their unique value, located at the intersection of their multiple professionals identities, as well as supporting businesses and career development professionals on how to recruit, train, manage, and retain hybrid workers so that hybrids feel seen and can contribute their full value to teams, clients, and the bottom line.

Vision

  1. To create a shared understanding and normalize hybrid professional identity as a universally known identity construct;

  2. To demonstrate the importance of hybrid talent as a “must-have” for high performing teams, companies, and healthy cultures;

  3. To empower hybrid professionals of all backgrounds to realize the full expression of who they truly are in their work.

Backstory

The concept behind More Than My Title grew out of Dr. Sarabeth Berk’s own professional identity crisis. Feeling stuck and pigeonholed in her career path, she embarked on a research project to study professional identity and interviewed professionals from all industries. That’s when Dr. Berk noticed many workers are experiencing the same identity frustrations, and she knew something was amiss in the workforce.

Dr. Berk’s “aha” moment was realizing professionals can be hybrids, the sum of multiple work identities, and this was a groundbreaking insight. Ever since, Sarabeth’s view on herself and her career has been entirely different.

Today, Dr. Berk is building a movement around hybrid professionals and dedicating energy to shifting the job market from being only experts and generalists to one that includes hybrids. She empowers people to be more than their job title and to leverage hybridity as their competitive advantage. MTMT is a combination of career development, identity studies, and personal branding merged into a new field.

After nearly a decade of research, Dr. Berk developed a one-of-a-kind framework that takes personal branding to a whole new level that starts with identity. Instead of using traditional branding methods, focused on keywords and self-promotion, Dr. Berk uses identity frameworks to help people discover their true professional self and the unique value they bring to work and to the world. As a result, clients feel more empowered and self-confident, and gain clarity on how to articulate themselves so they can pursue their greatest career goals.

(FULL BIO HERE) Dr. Sarabeth Berk is the leading expert on hybrid professional identity, and a hybrid professional herself. She was featured in Forbes, and is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work. Her hybrid title is Creative Disruptor because she works at the intersection of being an artist, researcher, educator, and designer.